Small business, big screen.
The creative rules on the project were simple, but challenging: without creating dread or horror, we needed to pique locals' interest in termite services. That meant no typical pest-related disasters such as crumbling buildings, pincers, or rotting wood.
At the outset, our content team began crafting the campaign's messaging. We hosted a "lightbulb discovery session" with the client to gain a thorough understanding of their goals and objectives.
Pest Control, Retail
Type of Work
Motivating our audience.
Our lightbulb moment occurred when we considered a relatable fear that does not use typical pest visuals but is just as likely to move an audience: embarrassment.
We devised a humorous premise for the campaign: the only thing worse than having termites in your home was having your child tell their entire class about it.
A professional production for a humble SME.
We matched the idea with an iconic script. Then wrangled a troop of children and locked down a classroom to shoot this quirky comedic video. The end product was destined for cinema and social media advertising across South East Queensland.