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Multipest

Small business, big screen.

The creative rules on the project were simple, but challenging: without creating dread or horror, we needed to pique locals' interest in termite services. That meant no typical pest-related disasters such as crumbling buildings, pincers, or rotting wood.

At the outset, our content team began crafting the campaign's messaging. We hosted a "lightbulb discovery session" with the client to gain a thorough understanding of their goals and objectives.

Client

Multipest

Year

2019

Category

Pest Control, Retail

Type of Work

Brand Campaign

Commercial Video

Photography

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Watch the Campaign

See how we struck fear in the hearts and minds of homeowners at the cinema. With a simple game of show and tell at daycare. 

Motivating our audience.

Our lightbulb moment occurred when we considered a relatable fear that does not use typical pest visuals but is just as likely to move an audience: embarrassment.

We devised a humorous premise for the campaign: the only thing worse than having termites in your home was having your child tell their entire class about it.

A professional production for a humble SME.

We matched the idea with an iconic script. Then wrangled a troop of children and locked down a classroom to shoot this quirky comedic video. The end product was destined for cinema and social media advertising across South East Queensland.

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