Vitality+ is a range of CBD products aimed at improving people’s lives through natural ingredients.
As a clean, trustworthy source of medicinal relief from anxiety, pain and stress - their identity needed to align.
ShareStory worked in partnership with the LoveHoney Australia team to conceptualise, craft and deliver a campaign that was more connected to the local population. Promoting their key messages here to an audience with an affection for cheeky messaging.
While designing this product, we were careful to avoid the cliches associated with naturopathy, ensuring that it would appeal to a wide audience and inspire confidence with its straightforward, simple aesthetic. Striking visual imagery was crucial for reaching the client's intended audience and conveying the product's lifestyle benefits.
Not only did ShareStory produce brand strategy and identity design. But the same creative direction was implemented in the content production to bring this brand to market.
The shoot took a professional approach to product imagery for their eCommerce store, as well as lifestyle photography to populate their social media feeds with attractive content from the beginning.
Branding can influence more than just customers! Jay and the Vitality+ team are seeing the benefits of a strong brand image, not just from customers but also from manufacturers, packaging companies and investors.
The results? They speak for themselves. The infectious energy on set produced a suite of image assets for all of the brand’s marketing channels.
As Vitality+ adds products to their range, there is a clear and recognisable style to replicate in future content shoots.