Carrara640
Delicious content for sophisticated palettes.
2020
In the world of premium culinary experiences, Carrara640 Wagyu takes the spotlight with an unwavering commitment to the quality of their steak. The marriage of an intense focus on product excellence and a touch of culinary romance defines their ethos, creating an unparalleled dining experience that must be savored firsthand.
Carrara640 Wagyu entrusted ShareStory to convey the essence of their exceptional product to both chefs and consumers. In collaboration with the esteemed Executive Chef Richard Ousby, we painstakingly curated footage featuring culturally appropriate dishes. Our mission was clear – to evoke a genuine emotional connection to the product, leaving the specific target audiences eagerly anticipating the unique culinary journey that Carrara640 Wagyu offers.
To communicate the true value of Carrara640 Wagyu's culinary masterpieces, ShareStory embarked on a journey of multi-sensory design. Employing print textures such as raised spot UV to accentuate the buttery marbling of the Wagyu, along with a premium matte finish, we transformed the brochure into a tactile masterpiece. Beyond a mere informational piece, it became a sensory signal, immersing the audience in the intricate details of the produce and leaving a lasting memory of Carrara640 Wagyu's culinary craftsmanship.
An intense focus on the quality of the steak is met with a romance when it comes to the sizzle. As this level of product is something that needs to be experienced first hand to believe.
ShareStory has worked tirelessly to translate the experience for chefs as well as consumers to evoke a real sense of emotion about the product. Working with the talented executive chef Richard Ousby, we curated footage of culturally appropriate dishes to have the specific target audiences salivating.
Through the use of print textures such as raised spot UV - to emphasise the buttery marbling of the Wagyu - and a premium matte finish, we wanted to make the face-to-face interaction with the brochure a signal to the intricacies of the produce, leaving a lasting memory.
