A great brand from the start.
Vitality+ is a range of CBD products aimed at improving people’s lives through natural ingredients.
As a clean, trustworthy source of medicinal relief from anxiety, pain and stress - their identity needed to align.
Health & Wellness
Type of Work
A vision to make CBD mainstream.
While designing this product, we were careful to avoid the cliches associated with naturopathy, ensuring that it would appeal to a wide audience and inspire confidence with its straightforward, simple aesthetic. Striking visual imagery was crucial for reaching the client's intended audience and conveying the product's lifestyle benefits.
Your brand coming to life in one place.
Not only did ShareStory produce brand strategy and identity design. But the same creative direction was implemented in the content production to bring this brand to market.
The shoot took a professional approach to product imagery for their eCommerce store, as well as lifestyle photography to populate their social media feeds with attractive content from the beginning.
Marketers love ShareStory content.
The results? They speak for themselves. The infectious energy on set produced a suite of image assets for all of the brand’s marketing channels.
As Vitality+ adds products to their range, there is a clear and recognisable style to replicate in future content shoots.