Building a fintech brand from the ground up.
Branding & Design
Mobile Apps

The client:

Stoik, a fintech startup with a bold vision: to empower individuals through long-term financial strategies and help them navigate the complex landscape of personal finance.

The challenge:

In a world where financial uncertainty reigns and trust in traditional institutions erodes, building trust was Stoik's Everest. They needed to cut through the noise, establish themselves as a reliable guide, and convince potential users to entrust their financial futures to a newcomer.

The solution:

A meticulously crafted brand symphony, orchestrated to resonate with Stoik's core values and evoke emotional connection.

Navigating the landscape of finance is no easy feat. It's a terrain riddled with complexities, uncertainties, and, perhaps most importantly, a need for unshakeable trust. For a budding fintech startup like Stoik, trust wasn't just a bonus – it was an absolute necessity. Without it, their mission to empower individuals through long-term financial strategies would crumble like quicksand.

A language of empowerment.

A brand isn't just a logo; it's a language. To empower Stoik's voice, we created a robust brand toolkit. A cool, calming colour palette of blues evoked trust and tranquility, while a modern, approachable typeface communicated clarity and accessibility. Graphic devices featuring subtle upward lines and mountain motifs danced seamlessly with imagery, subtly reinforcing the brand's core message of consistent, upward progress.

A language of security.

Trust extends beyond aesthetics. We crafted a brand language that spoke of security and transparency. A cool, calming color palette mirrored the reassuring presence of a financial advisor, while the clear, modern typeface communicated open communication and accessibility. Even the graphic devices, with their subtle mountain motifs, whispered of a long-term vision, reassuring users that their goals wouldn't crumble under short-term turbulence.

Building a solid foundation.

The cornerstone of the strategy was the logo. We needed a symbol that embodied the essence of Stoik - the journey, not the destination. Inspired by the image of a majestic mountain peak piercing the clouds, we crafted a minimalist design that hinted at upward movement. A clean, upward-pointing arrow, bold yet elegant, became the base, signifying progress and ambition. This arrow was anchored by a sturdy, grounded base, representing the rock-solid foundation upon which financial journeys are built. The result? A logo that whispered "ascent" in every pixel, a visual ode to the deliberate, strategic climb towards financial freedom with Stoik as your guide.