Amico
From backyard
to boutique.
2023
Amico Developments, a small-scale, family-owned development company, was a hidden gem in the industry. Despite their extensive experience and a strong portfolio in building quality townhouse developments, their true potential was underrepresented in the market.
The primary hurdle for Amico was their generic branding. This lack of distinct identity was a significant obstacle in their interactions with key stakeholders, including customers, investors, councils, and real estate companies. To scale their operations and garner the recognition they deserved, Amico needed a brand transformation that would not just reflect their expertise but also instill confidence in their stakeholders.
ShareStory stepped in to turn the tide for Amico. Recognising the untapped opportunities, we embarked on a journey to completely reimagine Amico's brand.
We conducted an in-depth analysis to understand Amico's market position, strengths, and potential. Then we crafted a brand strategy that aligned with Amico's vision and values, setting the stage for a profound transformation.
Our strategic approach in redesigning Amico's brand resulted in a highly capable and user-friendly identity. Understanding the need for ease of use, especially for brand managers, We developed a concise one-page style guide. This guide was a key tool in ensuring that brand managers could easily access all necessary assets, streamlining the process of maintaining brand consistency. The redesigned brand was not only dynamic and adaptable to changing market trends but also simple to implement across various platforms. This approach ensured that Amico could effortlessly maintain their core identity while adapting to new opportunities, significantly enhancing their brand recall and presence in the market.
The new website was a game-changer for Amico. It not only aligned with the new brand identity but also served as a dynamic platform to showcase their projects and expertise. The intuitive design and seamless navigation ensured that visitors could easily find relevant information, thereby increasing engagement and interest in Amico's offerings.
We revamped Amico's brand identity to reflect sophistication and reliability. The new branding was complemented with persuasive copywriting, effectively communicating Amico's story and services. This shift in brand identity played a crucial role in changing perceptions and establishing Amico as a boutique development company.
ShareStory's intervention was a turning point for Amico Developments. Our strategic approach in branding, design, and website services transformed Amico from a small-scale family business to a sophisticated boutique development company. This metamorphosis not only elevated Amico's market position but also paved the way for new opportunities and growth.
