A campaign they used heaps!
Weldclass, an Australian family-owned company, approached ShareStory to create a timeless advertising campaign that was distinctly theirs.
We started by creating a unique concept that would appeal to a local Australian audience and serve as the foundation for future campaigns.
Construction and Trade
Type of Work
Resonating with the brand’s niche community.
To reach the local audience, we decided to use personable Aussie humour. So we created the character of Shane, a relatable Aussie bloke who embodied the Aussie do-it-yourself mentality and was obsessed with finding innovative uses for his new toy, a Weldclass welding system.
The practical gags throughout this campaign were actual stories or experiments that the Weldclass community had actually made with their kits. Really helping to connect the stories and the customer through creative.
Planned as a powerful IMC.
From pre-production through to post-production, we created a complete set of adaptable creative photography and video content to accompany the campaign.
The project was a huge success, and it quickly spread throughout the trade and hobbyist communities. Propelling the Weldclass brand to new heights and making welding kits fly off the shelves at reputable tool retailers.