The Client

The Special Operations Advisory Group (SOAG) is an organization that operates out of Iraq under the Special Operations Joint Task Force - Operation Inherent Resolve (SOJTF-OIR). SOAG is a US led organization and with members embedded from Australia, UK and France. Their main task is to advise and assist the Iraqi Ministry of Counter Terrorism Services (CTS). SOAG also act as operational and intelligence liaison officers to support Coalition (Australian/US etc) operations and strikes.

Link to SOAG Website

Project

Logo Design - ADF Special Operations and Advistory Group

Project Story

Collaborating closely with Iraqi based representatives from the Special Operations Advisory Group, ShareStory helped conceptualise and design a brand refresh.

Concious of the importance of symbolism in such a politically complex situation, the SOAG team wanted a modern crest to communicate the values and intentions of the brand.

ShareStory interpreted SOAG’s brief via email correspendance and after serveral collaborative sessions delivered a branding package that now proudly represent’s the SOAG unit.

Product Displayed

Logo Design

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