Sunkids
A series of bright testimonials
The importance of building trust and meaningful relationships with customers cannot be overstated, especially in the childcare and education industry. Parents and educators rely on childcare providers to take care of their children and help them learn and grow, so it is essential that these providers are able to earn the trust and confidence of their clients.
Client
Sunkids
Year
Industry
Education, Childcare
Type of Work
Strategy, Video, Photography
Presenting a genuine story
To gather valuable insights from current parents and educators at Sunkids, we worked closely with their head office team to identify what sets Sunkids apart from other childcare providers. We focused on the unique qualities of each Sunkids centre as individual communities and how they contribute to the overall mission of Sunkids. To capture authentic behaviour and create a library of video content, we used the children's favourite activities at each centre as a starting point.
Testimonials are the building blocks for a great Brand Story
The video content we created for Sunkids serves as the foundation for a compelling brand story that showcases the company's commitment to nurturing and educating children. This brand story helps Sunkids differentiate their offering in a highly competitive market, as it highlights the unique and positive experiences that children and families can expect to have at Sunkids. By focusing on the qualities that make Sunkids stand out, we were able to create a strong and differentiated brand identity that resonates with parents and educators and helps to build trust and confidence in the company.
Testimonials are the building blocks for a great Brand Story
The video content we created for Sunkids serves as the foundation for a compelling brand story that showcases the company's commitment to nurturing and educating children. This brand story helps Sunkids differentiate their offering in a highly competitive market, as it highlights the unique and positive experiences that children and families can expect to have at Sunkids. By focusing on the qualities that make Sunkids stand out, we were able to create a strong and differentiated brand identity that resonates with parents and educators and helps to build trust and confidence in the company.