Carrara640
Delicious content for sophisticated palettes
Carrara640 is a subsidiary brand of Kilcoy Global Foods, known for its premium offering of high-end Wagyu beef for customers around the world. The brand aims to provide a luxurious dining experience for restaurateurs and consumers, with a strong focus on the quality of the steak and a romanticised approach to the sizzle and overall dining experience.
Client
Carrara640
Year
2020
Industry
Food, Hospitality
Type of Work
Strategy, Video, Photography
Melt in your mouth content
In order to effectively communicate and showcase the unique qualities of the Carrara640 brand, ShareStory worked with executive chef Richard Ousby to curate visually appealing and culturally relevant dishes that would appeal to the target audience and make them salivate. The team also utilized various print textures and finishes, such as raised spot UV and a matte finish, in the promotional materials to enhance the tactile experience and emphasize the buttery marbling of the Wagyu beef. These elements were designed to make the face-to-face interaction with the brochure a truly memorable and sensory experience.
Communicating value through multi-sensory design
Through these efforts, ShareStory aimed to effectively convey the exceptional quality and luxurious dining experience offered by the Carrara640 brand, leaving a lasting impression on the target audience. The team worked tirelessly to translate the experience for chefs and consumers alike, with the goal of evoking a real sense of emotion about the product. The final result was a successful campaign that effectively conveyed the unique qualities and premium offering of the Carrara640 brand.
Communicating value through multi-sensory design
Through these efforts, ShareStory aimed to effectively convey the exceptional quality and luxurious dining experience offered by the Carrara640 brand, leaving a lasting impression on the target audience. The team worked tirelessly to translate the experience for chefs and consumers alike, with the goal of evoking a real sense of emotion about the product. The final result was a successful campaign that effectively conveyed the unique qualities and premium offering of the Carrara640 brand.
