Feast Over Fire
A feast for the eyes.
2023
Feast Over Fire is a visionary culinary collective dedicated to elevating outdoor cooking experiences through education.
Focussed on the intersection of flavour and ancestral instincts, they offer a range of training products to enhance outdoor dining. Their community platform connects food enthusiasts, encouraging the exchange of stories, tips, and ideas. Feast Over Fire is a destination for anyone interested in enhancing their outdoor cooking skills and enjoying memorable meals in the great outdoors.
From the success of their full time catering business, the demand for training with the fire masters grew. Without the time though, Charly and his team set out to create a digital product to meet the appetite of his fans domestically and internationally.
ShareStory entered the project at the post production and marketing launch stages after prematurely concluding the shoot with another team.
The ShareStory editors quickly immersed themselves in the world of cooking over fire, taming the 8 days worth of footage into a world class course with a commercial marketing campaign to match.
The project succeeded by taking a measured and organised approach to the huge scale of the footage and staying maniacally focussed on the student experience.
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Charly and his team are experts in outdoor culinary delights. To bring the Feast Over Fire marketing campaign to life the ShareStory team were spoilt for angles and taste testing the props.
Carefully controlling the natural lighting available in the Glass House Mountains, the shoot days were focused maximising the amount of recipes, promotional scripts and variation that could be produced for launching the course.
Content in both quantity and quality successfully kept the tummies of the advertisers and marketers full for their launch online.
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Despite being a small business, the Feast Over Fire team aimed high and planned well to create a world class course brand on a budget.
Working with ShareStory, the structure of the course was formed to maximise student learning outcomes. Video editing, animation and design were all tailored to helping the student go from novice to expert with a great experience along the way.
With our production experience and knowledge, Charly confidently entrusted us with key aspects of the production, empowering him to fully focus on his culinary expertise. This collaboration allowed Charly to perform at his peak, knowing the ShareStory team had everything under control, resulting in a truly exceptional final product.
